• Published on:
    January 26, 2020
  • Reading time by:
    8 minutes

Mentoring and style coaching is a combination of personal styling advice, image consultancy tips, and life coaching motivational techniques rolled into one. By approaching the coaching process from the appearance perspective women, may benefit from gaining a better personal understanding of self and their goals and desires.

A mentor and a style coach help you achieve a personally polished look on the outside, and confidence to match on the inside. Saija K is one of those ladies who coaches hundreds of women providing a form of personal empowerment that can help women understand the attitudes holding them back, how to become more confident and the steps required to put all this new-found knowledge together as a finished package. Sometimes we as women we just need a little push to take the plunge, that’s why Saija K designs and develops styling experiences that make her clients’ lives more full filled in life and business. 

How did you start?

I look to life as a whole and I have started my journey when I was a very young girl. Always thinking why I feel I’m so different and that I don’t fit in. Trying to please people and change myself into a person I thought they would like more. I felt more connected to people I saw in the tv fulfilling their dream career as singers etc. People who had made it in a big way. Who had big dreams and were very ambitious. I grew up in a little city…well in a tiny country called Finland where it’s not so common to think BIG and be open-minded, lot of people are ruled by fear…fear of new things or not knowing the results. I have always been the opposite… I will try and fail or succeed and then I know…..but in Finland people rather not even try in case of failing…people who are open-minded and ready to put themselves out there are normally crucified as crazy and stupid/ naive people….and that was me…always….in other peoples head… not so encouraging for a young girl trying to figure out her spot and purpose in this world. So yes I see I have started my journey feeling an outsider and looking my way out only finding the answer is inside of me. I am the answer. 

What inspired you to start working for yourself, what did you do before this?

As I told I have been very ambitious throughout my life…. Growing up wanting to be a lawyer and then evolving my mind to an economic lawyer so needing to excel to master degrees. Feeling very confident I took the test applying for business school thinking this is it…. Now my future can really begin….but I failed I didn’t get in… next try would be in a year….I had all this spare time now to do nothing? For one whole year! I came across au-pairing….. safe, easy way to explore the world. I took my chance in the south of France – Monaco. Only being 19 years old. I fell in love with the place…. Luxurious lifestyle, money, class, elegance…. I was blown away. I knew it then that I wanted to have this kind of life. I only saw the material goods and as I young girl it was very motivating for me…or that’s what I thought. A year went by….another exam came….and I failed AGAIN…. I felt crushed. Like my whole life was taken way for me in a second. All my plans. All my confidence. Everything. I felt like someone dropped me in a black hole and I didn’t see any light. Me? Who was always so ambitious and knew my plans…. I was completely empty and didn’t believe in myself anymore. All those negative thoughts about me started to make sense…. Maybe I am crazy….believing I could do all these things and be everything I have always wanted. I spend the next few years drifting away au-paring around the world, cleaning hotel rooms, partying with everyone who ever wanted to go out.  I felt so lost and out of place, but I didn’t have any confidence in me and my abilities. I felt like this is it, this is my destiny and my life and that I don’t have any control to change it. I didn’t know anyone who had done it, I didn’t see any opportunities. In total 6-7 years, I was living in a cave, hiding, being negative, drinking too much…. Only by meeting my daughter’s dad something sparked in me, he reminded me who I am ( for a very long time I had found a person with who I could be100% myself) and I started slowly to take small steps to open the door for my dreams and desires and who I wanted to be, who I had always wanted to be. I gave birth to a beautiful daughter in 2010 and everything changed in me, I now had this small person with me and I wanted her to be able to look at me with pride. I started my own company as a fashion stylist and consult. 

I had huge dreams and I loved it. I loved to empower people by teaching them magic and tricks about bodies and clothing, I saw their eyes started to smile again and how they looked themselves with pride. I really felt like making people happy and powerful with themselves was my calling. I felt the natural force I had in me when I was helping them, it felt so natural to me. Could this be my calling?  After a few failed business I was still so motivated to change my future. I felt like I was finally on the right road. I came single mother in the way and by being motivated by material goods I got myself into financial troubles. Went through some really deep holes with finding me and my true core. This jet setting party girl who loved LV, Chanel, Dior you name it, suddenly found herself in the middle of the forest meditating and feeling at peace inside even though the world around was crumbling. Still loving my brands, don’t get me wrong 😉 but I’m not motivated by them anymore. My money doesn’t own me, I own my money. 

In 2017 I started my journey with Power Woman movement leading and mentoring people through C2C business. I walked the line and taught myself everything I needed to know to start and after that, I have just kept going. Now, 2019 we are about 600 people In a team , working together, celebrating our success. More people join our community daily and start their own journey towards their desired future.

How does one find you and get mentored by you?

You can find me wandering around NYC which I will call home very soon. Right now you can reach me in IG Power_woman_movement. FB Saija Ketomaki. Email

What has been your biggest success?

My biggest success is 1000% my daughter and how amazing human being she is. Best thing I have ever produced. Also the people I have helped, to see them striving in their life makes my eyes water from love and happiness. 

Share us some tips on how to become more a happier and healthier person.

Find a mentor, a friend , a person who is doing/living the life you want to. Be brave to follow your dreams and work with your mind daily. Remind yourself every single morning why are yo9u doing what you are doing. One thing I teach is to write yourself a love letter…. Place it somewhere where you can read it easily <3 

If you could go back and tell yourself one thing before beginning your career what would it be?

Don’t believe what they say about you. You are a miracle and you can accomplish anything In this world, just work smart and improve your knowledge!

What is your next big goal? How do you think you can achieve this one?

My next big thing will be my move to NYC and starting my life there. Also, I love to see my brand grow globally and I get more and more opportunities monthly to empower and inspire people. I will grow this movement into something extraordinary to reach all the lost souls in this world and no one needs to wait 7 years to be inspired to start their journey. My dream is to have a place where you smell, wear, taste, hear and feel the INSPIRATION and MOTIVATION.  This will come true by me working towards it and believing it can and will be possible. 

What sacrifices have you had to make during life?

I needed to sacrifice my old self, the one I got used to know. The safe choice. I needed to let go of the idea that my future is already written and there is nothing I can do about it. 

What has been your key (or keys) to success?

My intuition, the vibe inside of me. I am so spiritual and feel the energies all over. My key is to be open to them and vibe, read and believe them. I always trust my gut feeling. 

Do you believe in destiny or do you think you can control your fate?

We are in control of 1000 % . We create the future through our actions, decisions, thoughts. We have the responsibility in yourselves to take us where we want to go and what kind of life we want to live. I have been down, kicked, victimized myself, drifting through life….thinking this is it…… By waking up taking control of changing my thoughts and decisions I started to change my life. Giving up all excuses, facing myself and who I am. Forgiving myself, loving myself…… You can change your life believe me. 

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