Female CEO In Cannabis with A Focus On Patients First

  • Published on:
    August 14, 2019
  • Reading time by:
    7 minutes

A cannabis extract known as CBD is booming in popularity in the US, available everywhere from shops to supermarkets. But the billion-dollar industry remains mired in a legal grey area.

So what do CBD consumers look like? Based on a survey of 5,000 CBD users that Brightfield conducted this summer, millennials were the first to begin buying CBD products after various states legalised it. There’s also a spike in users in their early thirties, but it drops off among people in their early 40s (the Gen X-ers) and then rises again among baby boomers, who are buying tinctures, creams and capsules to use for conditions associated with aging like arthritis or chronic pain. There’s also a fairly even split between men and women consumers – although it used to be that more women bought it.

Liv Collectiv

Founder Aja Arnold, created Liv Collectiv formerly CanIliv (pronounced Can I Live), from necessity. A patient once suffering from several aiments, Arnold looked for alternative medicine to treat her diagnosis. She discovered cannabinoid-based remedies that were natural health aids.

Cannabis is more than a recreational stimulant. It has powerful health properties that are proven to improve the quality of life for those with debilitating sicknesses.

Liv Collectiv is committed to creating awareness regarding the medicinal benefits of cannabis while educating the public and combating misconceptions about the industry and its products.

Since Liv Collectiv’s inception, the company has aligned itself with compassion-based service, where they foster opportunities to give back to patients in need.

Aja Fonseca- Arnold, has also recently launched Liv Collectiv Delivery Service. The Liv Collectiv brand has its very own brand “Liv”, hemp-derived CBD topicals, tinctures, and medicinal remedies.  Liv Collectiv has previously crafted top-notch products via white labeling services for other brands in the cannabis industry.  Under her direction, the Liv brand has sourced organic ingredients of the best quality to benefit their customers by promoting awareness, natural alternatives, and providing consistency in the quality of service and products.

Experience The Liv Brand at LivCollective

Who is Aja Fonseca-Arnold?

I’m a mother, an entrepreneur, an advocate for change, and a vessel for healing. 

Why did you begin to work in the cannabis industry?

I never sought out cannabi or the cannabis industry. Cannabis found, healed me, and the community enveloped me. The moment I realized that cannabis, not only eased my pain but contributed to my overall healing, I had to say something. To anyone who would hear me. I became an advocate for safe access, equality, inclusion, and affordability. Cannabis and its magical healing properties, lead me down a rabbit hole of healing, and I began formulating remedies, that I will undoubtedly craft for all my days. 

What is the biggest challenge with the work you do?

The biggest challenges I’ve faced in the work the I do is that though cannabis is considered legal on a state level, depending on what state you reside in, anyone involved is still technically committing a Federal offense. This fact creates mountains to climb on every possible workday. 

Why is the work you do important?

I consider wellness important. I believe healing is personal, and that our education and options should be limitless. I feel strongly, that the work I do creates avenues, and provides information, for those searching for alternatives. 

What do you hope for the future for other women in the industry?

My hope is that the women in this community will continue to both follow and lead each other into this magnificent space we’re building, with all the sisterhood and support we can possibly manifest. It’s tough for us out here. But, we’re tougher. We are innovative and unstoppable. My hope is that we can lean on each other, and change the scope, of what would be, if not for a woman’s touch.

Why do you love what you do and how does it keep you motivated?

Ah! I love this work because it goes against the grain. I love it because it’s challenging. I love it, because of the patients- the young ones, the old ones, the souls who are about to transition- they’re all great teachers to me, and they are my motivation. These beautiful people, in the midst of their healing, have taught me life-changing lessons, about gratitude, and strength, that I would have never learned in any classroom. So- for me, its the audacity of a person to choose their own comfort and care. It’s the bravery we all must have- to wake up and work or heal in a space, that could cost us so dearly. Its beautiful, and, it’s unpredictable- and I wouldn’t have it any other way.

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