Tips For Growing A Clientele All Over The World (For Free)

  • Published on:
    June 9, 2020
  • Reading time by:
    5 minutes

I own a photography and videography company. It is my husband and I, with myself being the lead photographer and he is the lead videographer. We dabble in a lot of diverse events and bookings, but weddings are the bulk of our business. We started our company locally in North Carolina but we both always had this immense travel bug. We decided to spend an entire year building a tiny house inside of a bus so that we could sell our home and travel full time. We knew we had to make a living though and that we would need to grow our business on the road.

I am going to give you 5 tips that I used to gain clients and bookings, literally around the world. The best part is that they didn’t cost me a dime either. We all know there is the option for advertisements, and this is never a bad idea if you have the funds to do so. This advice I am sharing has taken us to Finland, Africa, Costa Rica, and cross country (of the United States). A little bit of hard work and consistency goes a long way with these tips:

1. Reach out first

If you want clients all over then you must be willing to reach out to strangers to get started. People in other states or countries (if you are wanting to go this far) have probably never heard of you. As a wedding photographer, I follow relevant hashtags on Instagram such as #engaged and #isaidyes. People post with these hashtags every single day so I can see all the newly engaged couples and a lot of times they include their locations. I take some time each day to like and comment on posts that are trending. I even will send messages to these couples to congratulate them and let them know what I do and to check out my work when they start planning their vendors. I make sure they know I am available to travel and will go just about anywhere. This technique has worked too! I have booked some of my favorite clients from this because they remember I reached out, so they look me up and contact me again. I make it a point to connect with the community and markets I hope to extend my services to. You can use this method across different social media platforms too.

2. Offer something free

If you are offering your services or products somewhere which you have not done before and are wanting to enter a new market, then you need to offer deals. This might be a discount for being the first person in that area to use your services or products. This can also be an additional offer on top of what you are already marketing. When I am wanting to book photoshoots in a new location, I usually find people willing to be my models and get photos done in that area. I travel a lot already so if I am heading to Florida for a trip, I use the location on Instagram to reach out to people that might seem interested in a free photoshoot. Once I work with them and deliver the gallery, they usually share my information with friends and family. Getting recommended by them is a sure way to book another client in the area. You can have them write you a review for the public to see as well.

3. Market your website to travel

You must make sure all platforms are set up for people to know you offer your services across a wide range. If someone is looking for a photographer, goes to my website, sees a location listed at the top that isn’t their location, then chances are they won’t keep looking through my website. Make sure it is obvious right away that you travel or offer your services wherever the client’s location might be. My website has “traveling photo and video team,” on the home page and I have this in my Instagram bio as well. It makes a difference, trust me!

4. Utilize Instagram

I have mentioned this app a couple of times because I am a huge advocate for it. You can access a lot of neat features and free marketing tools all within one app. You can find potential clients based on hashtags and locations and you can advertise yourself and your company as freely as you want through your own account. You have the freedom to post content that showcases your business and use your feed as a type of portfolio. Also, people want to know the person behind the business too. If you are more personable then they are going to remember you and feel more compelled to seek what you are offering. I use my story a lot on Instagram and I talk to my followers a lot. It might seem awkward at first but once you get to use it, you will notice people interacting back with you and watching for your stories more often because then genuinely enjoy seeing what you have to say or offer. You now have the further option of IGTV on the app and can create story highlights to stay on your feed for as long as you want. I have booked so much work just through the use of my Instagram story.

5. Word of mouth travels far

This tip kind of wraps up all the others in one. If one person likes you or your business, they will likely mention and recommend you to others. I have booked weddings in Finland and Costa Rica and while at the wedding we had guests coming up to us asking about our services and for a business card. Afterward, the couple’s wedding we were working will recommend us to their friends that get engaged to follow. You can have your clients write you reviews on FB or for your website too. If you make yourself personable along with what you are offering, then this only benefits your business. The majority of my business is run off word of mouth and not even advertisements. I mean it when I say, word of mouth travels far and quick!

Destiny Clayton

I am a 26-year-old entrepreneur. I have a photography company (www.claytonmademedia.com) and it has taken me around the globe for bookings. I photograph a lot of families, couples, celebrations, and weddings. My husband and I sold our house, build a tiny house inside a bus, and spent a year traveling full time with this company (@becomingborderless is our travel page and we have a tv series on Roku). I am currently working on my first nonfiction book too! We are slowing our pace just a tad now so I can focus on launching a sustainable brand that I am super passionate about called Wildermist Collective (follow @wildermistcollective) for updates. I have my Master of Science In Environmental Studies so this brand is currently my baby in the making. I want to be a positive influence on helping/ educating on our plastic crisis in the world and the need to come together to keep the planet clean so we can continue to enjoy the outdoors forever. I have big goals for Wildermist and am excited to dig further with it all.

You might also enjoy..

by Sheinna Mungroo

20 Signs You are Meant to Be an Entrepreneur

If you’re reading this, you’re probably contemplating starting that long thought of business of yours. Or you’ve already started one and just need the validation. The signs are everywhere. And not everyone can be self-employed. Being an entrepreneur is like having a superpower that others do not. So, if these signs jump out at you, it’s probably
by Lani Phillips

How To Lead Through Difficult Times

Many of us as leaders are slowly finding a new normal during this pandemic. It has been disruptive to most businesses and has negatively impacted our employees, customers, and partners. As each state slowly re-opens, we are starting to see a surge in case numbers. Now health departments are begging their governors to close back down. In this time
by Amy Villarreal Sifontes

How to Get into the Growth Zone During Covid-19

The world is very different than it was a few months ago. Going out and doing something spontaneous used to be skydiving or swimming with sharks, and now a trip to your local grocery store seems just as precarious. Because the world now seems more confined and limited, finding your growth zone, a period of time that pushes your boundaries to help
by Destiny Clayton

Tips For Growing A Clientele All Over The World (For Free)

I own a photography and videography company. It is my husband and I, with myself being the lead photographer and he is the lead videographer. We dabble in a lot of diverse events and bookings, but weddings are the bulk of our business. We started our company locally in North Carolina but we both always had this immense travel bug. We decided to spe
by Ester Mbomio Lagar

Persuasive Communication Strategies For Business

You clearly see it. You confidently know that what you have to offer is beneficial for your interlocutor, you know first-hand the quality of its mechanisms, and you visualize without any doubt the sum of benefits that it can generate. However, transmitting all those convictions to our partner, client, or colleague is not always easy.
Are you an Executive or Entrepreneur or Neither? Womenontopp.com women on Topp gary vaynerchuk
by Haseena Bheekhun

Are you an Executive or Entrepreneur or Neither?

Many of you would have heard of Gary Vaynerchuk, whether you love him or hate him you will have to admit that he does speak the truth when it comes to entrepreneurship. One of the questions he has asked people to answer for themselves is ‘Are you an executive or are you an entrepreneur?’ I would then add ‘Or are you neither?’
by Cherie Rickard

7 Steps for Growth in Business

Think about the people you know who are great at what they do. More than likely, a passion for their work underpins their performance. What they do to feed themselves is what will grow. Another words, if you feed and focus on negative thoughts by repeating negative thoughts and behaviors this will take precedence your life.

Join the discussion!

Leave a Reply

Your email address will not be published.