Thyme Sullivan Created TOP To Make Better & Safer Period Products For Women

  • Published on:
    March 4, 2019
  • Reading time by:
    5 minutes
Women On Topp female entrepreneur

Thyme Sullivan was raised in Monterey, Ca and Pepperell, Ma and graduated from the University of Massachusetts at Amherst with a B.A. in Economics.  Sullivan’s professional experience includes 27 years as an Executive for top Fortune 500 companies PepsiCo, Coca-Cola and Nestle USA. She began her career driving a Frito-Lay truck and worked her way up to leading a high performing cross functional team of 31 with over a billion dollars in annual revenue.  


It was Sullivan’s professional experiences, growing up with Woodstock era parents and having a family of her own that drove her to social entrepreneurship. Sullivan started TOP for her daughter, your daughter and women everywhere because all women should have access to safe products. 

Sullivan spent 27 years as an Executive in consumer products and watched as people began to become aware of the benefits of eating clean and organic foods. Organic cleaning products became more popular and most recently her daughter asked about organic make-up. 

When Sullivan asked women if they use organic period products the answer was almost always the same, “I never really thought about it.” 

‘’It’s time we think about it because there is a need for change. What we put inside our bodies matters!’’

Why are organic period products an important choice?

There are 3 big issues surrounding traditional feminine hygiene products. The 1st is the lack of transparency, 

The USFDA doesn’t require the big companies to list their full ingredient list or test the impact to women’s health. The leading brand tampons can contain synthetics, dyes and fragrances and the cotton can be treated with pesticides and bleached during processing. 

You may have seen Kotex had a recall of their tampons in December because they were falling apart in women’s bodies. The USFDA has stated that the dioxins found in tampons are at an acceptable level given the limited exposure each month. 

As a woman you will have your period for an average of 40 years and use more than 12,000 tampons in your lifetime. How is that limited exposure?There is no acceptable level of exposure to toxins next to your reproductive organs. 

Even the pads you are using are not regulated. They are often made with plastic and synthetics and contain drying powders. An article was just published by the Silent Spring Institute detailing how the big brand menstrual pads are exposing women to hormone-disrupting, toxic chemicals. TOP pads and tampons are made with one ingredient, 100% organic cotton. You need to protect your health because it is your greatest asset. 

The 2nd issue is the impact our period products have on the environment. 

There is a big push in the US to eliminate single use plastics such as straws and bags. You may have seen that by 2021 the EU will ban most single use plastics, it is only a matter of time before this happens here. 

Every year in the US alone approximately 20 billion products related to periods end up in landfills and take centuries to biodegrade. There is a need for change. Our purpose is to educate consumers and provide solutions. TOP period products are biodegradable and bio-based. 

The 3rd problem surrounding the feminine hygiene industry is period poverty. 

35 states in the US still tax tampons and pads as a luxury item. These same states do not tax Viagra, cowboy boots, Doritos or condoms. This “pink tax”, as it has become known, perpetuates an economic disadvantage for women. 

1 in 5 women in the US experience what is known as period poverty where they cannot afford basic necessities to manage their periods. How can women ever reach their full potential or be equal if they cannot attend school or work due to a basic biological function? We donate to women in need with every purchase. 

What is your mission at TOP?

Our purpose is to get safer products into the hands of everyone. 

TOP was created by Moms and for Moms because as a mother we would do anything for the health and safety of our daughters. 

At TOP our period products are:

  • Better for you – better performing, safe and 100% organic.
  • Better for our planet – we leave the world better for the next generation
  • Better for others – when women lift each other up amazing things happen

How can we get involved? 

Spread the word! Education is at the core of what we do because women need to know they have a choice and a voice and the power to make change! You can make a difference and together we can make a movement.

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