When running a business, time is your most important element. Right? Well, only partially. What’s more important, is efficiency. The quality of the work you get done in a certain amount of time is so much more important than spending hours checking off tasks on your to-do lists. I see this happening a lot: small business owners who spend too much time and energy on stuff that doesn’t grow their business, when they should be focusing on things like increasing traffic flow and conversions. At the end of the day, they leave their business exhausted, wondering why things aren’t improving faster. Want to know the secret ingredient? Time-management!
The Huge Role Of Customer Reviews
Small business owners are so interested in getting new customers, yet not all of them are fully aware that customer reviews play such a huge role in achieving this objective. The most powerful kind of marketing for your business is not what you say about yourself, but what others are saying about you. (Electronic) word of mouth or referral marketing has been proven to increase a product or service’s trust among customers when making buying decisions. Around 93% of consumers say online reviews influence their purchasing decisions, and 88% trust online reviews as if they were personal recommendations.
Monitoring Your Customers
According to Forbes Contributor Ryan Erskine, “We live in a world where your online reputation can be your strongest asset or your biggest liability”. It’s nearly impossible to avoid negative customer reviews, because—well, we’re human and things just happen sometimes. But that is no reason to fear for it. On the contrary, this HBR study suggests that replying to customer reviews results in better ratings. What matters, is that you monitor what your customers are saying about you and how you manage these reviews. Rhino Reviews is a company that helps automate small businesses’ review collection processes and allows them to make more time for actually running the business. Their mission is to help businesses grow their sales by generating positive online reviews, while allowing you to privately handle negative ones.
Not only are online reviews considered credible, trustworthy and factor for purchases, they also play a critical part in businesses’ online marketing results. Considering that about 90% of consumers Google a business before trying it, it makes it even more important for small businesses to really focus on their online visibility. These days, you’ll hardly see someone looking past the first page of search results on Google. Search engines’ algorithms decide which information is most relevant for consumers based on their search query, and online reviews by previous buyers or users contribute to a website’s relevance.
Run Your Business Better
If you’re a small business owner and you’ve had it with doing 20 things at the same time and still feeling like there’s not enough time in a day, try out Rhino Reviews and find out for yourself how much easier it is to run a business. Review collection isn’t just one of the most labor-intensive processes of your business, it’s also one of the most important ones for growing your business. Once you’ve made this process more efficient, your business will run like a well-oiled machine. The only thing you need to do is upload your customer e-mail list and the rest will be taken care of. Want to know how Rhino Reviews can help you run your business better? Learn more here.