Renad Hefni ”I Became an Entrepreneur to Create and Inspire”

  • Published on:
    February 26, 2018
  • Reading time by:
    4 minutes

Royaled, a crafted brand for the modern-day women

Royaled is founded by Renad Hefni, a young Saudi visionary committed to empowering women through their senses of individuality bringing the brand essence “crown your confidence” to life. Renad Founder & Owner of Royaled, studied Fashion Design bachelor in Saudi Arabia, Jeddah at Dar AlHekma university. Renad founded Royaled, a crafted brand for the modern-day women, Royaled is a pret-a-couture brand offering bespoke structure and powerfully stylish pieces.  Creating garments with a persona that provide mesmerizing elegance and character only fit for a queen. Developed through meticulous tailoring and high quality fabrics.

Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration.  Jeweled with grace, charm and confidence.

Renad Created Royaled to convey messages and to create movements using fashion.

How did you become an entrepreneur?

I became an entrepreneur to create and inspire. Creating cloths with a meaning, creating movements through fashion shows. I’ve always had a dream to become a legacy. I commit to inspire, make people realize that all dreams are reachable. My goal is to grow in the fashion business internationally and help all the young girls with big dreams of becoming fashion designers. I gain knowledge to pass it down to anyone in need. In the end helping people is one of the greatest glories.

What inspired you to start Royaled? Why did you decide to choose fashion designing as a career?

As a young girl fashion always fascinated me. The idea that changing someone’s appearance can lead to changing people’s attitude towards one another. Marilyn Monroe once said “Give a girl the right shoes and she can conquer the world”. Royaled celebrated women who want to thrive with a motto saying “crown your confidence”. I believe that if you carry yourself with high confidence you will soon conquer the world.

What are your company goals currently?

Our vision is to reach a wider audience in different countries and to dress one of the most powerful and well known women in the time being. Royaled looks to expand their target market and reach international fashion weeks.

Can you describe your customers?

Our costumers are all the precious beautiful ladies. The ones with a voice who are not afraid to stand out in a crowd. The rebels, the strong hearted and the confident.

What sacrifices have you had to make to be a successful entrepreneur?

Being an entrepreneur has no down sides as long as you know how to priorities your time. At the end your building a career line to achieve your goals.

To what do you attribute your success in Fashion and how do you define success?

Success in fashion is scaled by two things in my opinion. Fist is publicity, getting attention and being recognized for your designs and creativity. Second is generating sales and gaining loyal costumers.

What would you say are the top three skills needed to be a successful Designer?

Innovation, creativity and passion.  Tell us about your proudest achievement?

Starting a fashion brand that focuses on women empowerment isn’t a new idea. But conveying the massage can very from one designer to another. When everyone started to see the brand they understood the message completely from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement.

What is your favorite aspect of being an entrepreneur?

The best thing of being an entrepreneur is being a leader. Having the opportunity to be your own boss, building a career for your own, a foundation to stand on proudly with all your achievements.

If you had one piece of advice to our readers to those just starting out a business in fashion, what would it be?

“Never quit, stay true to yourself and stay humble” you may face difficulties and uninspiring moments in your career never let the negativity take you down, always believe in yourself, your dream and your aesthetic. Every person has a core meaning, don’t lose yours to entertain what is not important. And always stay humble to those who supported you to reach the higher place.

Renad, thank you for taking your time to answer this interview questions, it was such pleasure to learn more about you!


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