You are deliberate about building the career and life you want, but what about dating? Swiping not working out? Three Day Rule blends algorithms with matchmakers.
Meet Talia Goldstein a boss and mentor, the founder of Three Day Rule Matchmaking. Three Day Rule is a modern, personalized matchmaking company with matchmakers all over the US. Goldstein started TDR 8 years ago and has truly scaled matchmaking with a level of quality that no one else in the industry has achieved. Three Day Rule has an incredible, female-lead team that inspires us every day.
TDR is different because of its hybrid approach, combining technology with in-person vetting, said Talia Goldstein.
“We meet all of our matches in person, so we’re making curated introductions based on off-paper qualities rather than on-paper stats,” she explained. “We’re able to make introductions between two people who might normally swipe right past each other on an app based on something as trivial as height or age range, which allows for a ton of new opportunities.”
Now more than ever, we’re impressed with what they’ve done. When things started to shut down across the US in March, Goldstein and her team weren’t sure how the dating industry would be impacted. They’re proud to say that Goldstein has navigated them through sometimes bumpy waters, has innovated and adapted to not only survive, but thrive in these past few months of life during Pandemic.
Goldstein’s matchmaking business has helped more people date than ever before, and are providing hope to so many singles during what could be a very lonely time.
Goldstein explains the process in detail here:
“We start off by using a proprietary matching algorithm to recommend a list of top potential matches in our database for each client. Then, our matchmakers review each of the top contenders and curate the ones that they think would be the best matches for our clients and vet them in person. After the in-person vetting process, our matchmakers will only introduce the most compatible matches to our clients. After each date, our matchmaker will gather post-date feedback from both parties to determine how the date went and share valuable insights with our client.”
Can you give us an idea of who your clients are?
Our clients are successful, busy professionals looking for a committed relationship. They’re social, educated, independent, savvy. Bottom line: they’re catches. They’re mostly people who have no problem getting dates on their own, but would prefer not to spend time on the wrong dates. They love the idea of having a gatekeeper who sends them on fewer better dates.
Tell us a little about yourself and your business. Why did you select it and how did you get started?
I started this business while working as a TV Producer at E! Entertainment. Everyone around me was single. For fun, I would sit in my cubicle and dish out relationship advice. I started matching my co-workers and friends and pairing up some interesting combinations and it worked. Many people that I matched were committing, getting engaged and later married. I knew I had a knack for matchmaking so I decided to do it at scale. I hosted events around LA with some of the most impressive singles and they were a hit. We had 600 people are some of these events! I recognized that something was missing in the market so I quit my job in TV and started a matchmaking company. Today, we’re in 10 cities across the country and have matched thousands of singles!
What are some of your favorite things about what you do?
I’m 10 years in and love the job just as much as in the early days. One of the coolest parts of the job is that I’m constantly surprised and challenged — and a decade in, I’m still learning something new every day. It’s never boring. And, of course, there are few things more rewarding than to guide people on their dating journey, encourage them to get out of their own way, and help them navigate the beginning stages of dating. It’s also an added bonus to be able to attend their weddings!
I’m also grateful to work with the most incredible team. I’m continuing to learn from the matchmakers on my team and it’s so fun to celebrate all of their successes on a weekly basis.
What are some challenges of this business?
It’s challenging to speak with singles who are making the same mistakes over and over but are not ready to take the leap and work with a matchmaker. I know we can change their lives and we’re so excited to work with them but we can’t make someone ready to find love and change habits so that part is particularly frustrating for me. The good news is, usually, that once our clients are receptive to help, matchmakers are able to make tiny micro-tweaks that end up extremely game-changing.
What is your dating philosophy / what is some dating advice you have for our readers?
The best advice I could give is to be open-minded. A decade in this business and I can tell you, more times than not, our success stories are between two people who weren’t perfect on paper. The more boxes singles create on their check-lists, the more difficult it is to find a person who intangibly might be a great fit even if they don’t check all the boxes. I tell clients to embrace the “coulds” in a future partner rather than the “shoulds”.
Why are people, that should have it easier because of their success and status, having a hard time finding love?
Our clients are for the most part successful in all aspects of their life except for love. It’s true that many people at the top of their field have trouble dating — and I could go on and on about why. The bottom line is though that many people of success and status feel they’ve worked incredibly hard to make their own professional fate. They feel they deserve someone who is equally as accomplished, but again, good on paper doesn’t necessarily mean good for you. They have tendencies to look for perfection in a partner because of the success they’ve achieved outside of their love life.
The other big challenge here is that they tend to be extremely busy. Like anything else worth achieving in life, it requires a certain amount of time, energy and attention. The issue is, these successful singles view time as a commodity that they just don’t have, and so dating winds up on the bottom of their priority list. It needs to be treated as a job of sorts, which is no fun. That’s why they hire Three Day Rule.
What is the success-story you are most proud of?
The stories that I am most proud of are the couples who absolutely wouldn’t have met without Three Day Rule. They would have swiped right past their soulmate on an app. In fact, nearly half of our success stories ended up with someone a little outside of their criteria. I love opening up people’s minds and helping them realize that their person might be coming in a different package than they expect. An example of this, one of my first clients was a woman in her 30’s, absolutely adorable, intelligent (went to Harvard), successful. She wanted a Jewish guy who was definitely not in the entertainment industry (from experience). After multiple conversations, I realized that religion actually wasn’t that important to her and she had limited beliefs about men in entertainment. I matched her with a Catholic film producer and they are now married with twins. She couldn’t be happier!
What has been the most surreal moment of your career so far?
I always it find it surreal attending client weddings. Day to day this is my job and it’s fast-paced and I love it. I rarely take time to slow down and think about how impactful the work we do really is. When I’m at a client’s wedding and I realize that nobody would be attending the wedding if it wasn’t for Three Day Rule it’s pretty surreal. I don’t take the magnitude of my day job lightly.
Advice for other entrepreneurs who want to get started or are just starting out?
It’s only worth it if it’s fun. Entrepreneurship is a lot of work and a rollercoaster of emotions so you should pick a company that you are actually passionate about because it’s only worth all of the hard work and sleepless nights if you are working on something you love.
Anything else you would like to tell us about your business?
It’s easy to sign up, and there are membership levels for any commitment-minded single. Go to ThreeDayRule.com and fill out a profile. It will take 2 minutes. From there, you will have the opportunity to meet with a matchmaker and tell her all about yourself and your search. Sometimes that conversation alone can be helpful so absolutely worth taking the meeting. To be in our database is free (but passive), and to become a premium member is a step towards meeting fewer, better dates to set you on your way to a relationship.