The Woman Who Has Always Done It Her Way
Gina DiBitetto has never taken the conventional path. Over the course of 30 years, she has moved through business school, styling chairs, owning a pizza parlor, and now running a thriving salon — each chapter shaped by instinct, resilience, and an almost magical ability to sense what people need before they can name it themselves. She has worked with high-powered clients, mentored young stylists, and cultivated raw talent, all while quietly developing her own haircare formulas on the side. As the founder and creator of Mythologie Collection and owner of Bella G Beauty Lounge, her mission has always been the same: to inspire others to live out their wildest dreams and remind them that real success comes from within. Through decades of work behind the chair, Gina discovered a rare gift — one that goes beyond giving people what they ask for, and into the territory of instinctively knowing what they truly need and deserve.
Divorce, COVID, and the Brink of Losing It All
Building the life she has now required sacrifice, courage, and an unshakeable trust in her own instincts. Gina has had to pivot more times than most — opening and then selling her first salon, packing up and moving across the country with her husband and children, only to face the end of her marriage on the other side. And then came COVID, which pushed her remaining businesses to the very edge of closure. Each of these moments could have been the end of the story. Instead, they became the chapters that made her stronger.
Through all of it, her daughters were her anchor. As a single mother, her main priority was always to care for her girls and raise them to be independent women capable of making their own decisions and building their own lives. With that love driving her forward, she persevered — with tenacity, determination, and a quiet but fierce belief in herself. She never stopped working, never stopped listening to her gut, and never let the well-meaning but cautious advice of those around her pull her off course. She made her own path, and she found success because of it.
The Moment Everything Changed — And She Found Her Way Back
When the pandemic forced yet another reset, something unexpected happened. Rather than pushing her further off course, it brought Gina back to exactly where she had always been destined to be — behind the chair, scissors in hand. It felt less like starting over and more like coming home.
That return was made possible in no small part by a dear friend, partner, and now CFO of Mythologie Collection. His encouragement was steady and unwavering, his belief in her genuine and grounding. He helped her reconnect with her purpose at a moment when it would have been easy to lose sight of it entirely. With a true “let’s do this” spirit between them, Gina took the leap and opened Bella G Beauty Lounge — and this time, everything felt different.
As the salon grew and flourished, so did her ambition. Gina began developing special formulas in earnest, experimenting and refining until her clients started calling her a “hair mixologist” — a title that felt exactly right. She was blending artistry, chemistry, and intuition together like small spells, incorporating crystals and herbs into her creations, making every product entirely and unmistakably her own. Looking back, the timing couldn’t have been more perfect. It was, in every sense, divine.
Four Words That Sparked a Beauty Brand
Knowing she had something truly special on her hands, Gina’s friend once again showed up with exactly the words she needed to hear. With one quiet, certain look, he said simply: “You can do anything.” It was a small statement that carried a lifetime of impact.
Without missing a beat, she got to work. Those carefully crafted formulas — each one a kind of spell in its own right — became the foundation of a full self-care line, one designed to be accessible to anyone, anywhere. Created with ritual at its core, Mythologie Collection was built around a single desire: to bring a little magic back into everyday life. With pure intention, gentle guidance, and an enchanted touch woven into every product, the brand was born. Rooted in a roots-first philosophy and a framework of roots, ritual, and renewal, Mythologie is redefining what haircare can feel like — emotionally and physically.
Her Message to Anyone Who Feels Like Giving Up
Even when it doesn’t feel possible, it can be. For anyone moving through a hard time, facing an unexpected ending, or being pushed to begin again — whether for the first time or the fifth — know that this is your moment of emergence. Every rebirth carries within it the seeds of transformation, and with that transformation comes the opportunity to shape your life into something that truly reflects who you are and what you are capable of.
For Gina, her wildest dreams are only just beginning to unfold. And all it took was the encouragement of a trusted friend, the love she carries for her daughters, and an unwavering commitment to trusting her intuition — no matter what anyone else had to say about it.
To follow Gina’s journey and shop Mythologie Collection, visit mythologiecollection.com and bellagbeautylounge.com. You can also follow along on Instagram at @mythologie.collection and @ginadibitetto.
