From Glow to Glo-Up: How Stacey Fike Built a Sunless Empire That’s Lighting Up the Nation

  • Published on:
    May 15, 2025
  • Reading time by:
    3 minutes
From Glow to Glo-Up: How Stacey Fike Built a Sunless Empire That’s Lighting Up the Nation

If you had told me 20 years ago that I’d be leading a sunless tanning empire with three powerhouse brands under my belt, I probably would’ve smiled politely, then gone right back to juggling single motherhood and hustling in my tiny salon room in Houston. But life, in all its chaotic grace, has a funny way of turning the most unexpected seeds into full-bloom dreams.

I’m Stacey Fike—founder of GloGirl Spray Tanning BoutiqueGloGirl Sunless Products, and the GloPro Spray Tan Certification & Business Development Course. Collectively, these brands represent more than just beauty; they stand for confidence, empowerment, and the unapologetic pursuit of dreams.

GloGirl: Where the Glow Began

GloGirl was born from a simple mission: to make women feel beautiful in their own skin—literally. What started as a small spray tanning business in Houston grew into a go-to boutique where service meets splendor. But GloGirl isn’t just a tanning studio; it’s a culture. With our signature NO TAN AND TELL policy, our clients know they’re stepping into a judgment-free zone rooted in privacy, trust, and professionalism. That’s something I picked up during my early days at Spa Nordstrom—where elite service wasn’t just the expectation, it was the standard.

GloGirl Sunless Products: Beauty in a Bottle

As demand grew, so did my vision. I wanted a product line that didn’t just deliver a tan, but delivered results—clean, skin-loving, long-lasting results. The GloGirl Sunless Product Line was my answer: a collection of pH-balanced, hydrating, streak-free formulas designed with real women in mind. From our best-selling PUR GLO ph body wash to the vitamin-rich GLO H2O face tanning mist, each product was created to fit seamlessly into your beauty routine—and retailers are starting to take notice.

We’re now expanding into wholesale partnerships with boutique owners and beauty pros who want to offer quality they can trust—and branding they can brag about.

GloPro: Empowering the Next Generation of Glow Getters

After two decades in the beauty industry, I knew it was time to give back. That’s when GloPro was born—a comprehensive online course that certifies aspiring spray tan artists while teaching them the systems, business structure, and marketing strategies they need to scale a successful beauty business.

It’s more than a certification—it’s a mentorship in a box. From my exact pricing strategy to my onboarding scripts and client intake forms, I’ve poured years of real-world experience into a plug-and-play business model for women who want more than side hustle vibes—they want glo-up energy. I truly want every spray tan enthusiast to GLO like a PRO!

The GloGirl Mindset

Behind every brand, every bottle, and every bronzed client is a woman who’s walked through fire—learning, failing, adjusting, and still showing up. I’ve raised a daughter while building a business, implemented business safeguards after firing my first employee, and reinvented myself more times than I can count. But every bump in the road was just part of my glow-up.

I believe that beauty is power—but not because of what’s on the surface. It’s because of how it makes you feel. If my story—and my brands—can help another woman walk taller, speak louder, and go after her dream harder, then I’ve done my job. I make women GLO, Girl!

What’s Next?

The goal? Simple: to make GloGirl the most recognizable spray tan brand in the country. And I’m not stopping until the whole nation GLOs!

Visit Glo Girl Tanning website to learn more.
Visit Glo Pro for the training program
Follow glogirlspraytan on Instagram

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