Co-founder & CEO of a Global Private Jet Charter

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    Diana Zuluaga
  • Published on:
    April 4, 2018
  • Reading time by:
    3 minutes

Diana Zuluaga

I am the Co-founder and President of JET D’OR, INC –  Global Private Jet Charter

My name is Diana Zuluaga, I am 33, and I was born and raised in Barranquilla, Colombia (South America). I am the Co-founder and President of JET D’OR, INC –  Global Private Jet Charter. Our company is based in New York City, with operations worldwide.

Raised in a loving family, I grew up to be ambitious. I am eternally grateful to my mother for teaching me to be strong and happy, even though she had a sad childhood. Now that I live this fast-paced life, I appreciate this more than ever.

My colleagues and bosses continually asked me to tone done my voice

My college and graduate education in England and New York City were in International Affairs and Public Administration. It was my dream to serve my country’s government to improve the lives of others. But after 5 years working for organizations such as the United Nations, the Clinton Foundation and the Mayor’s Office in New York, I became unhappy and underwhelmed. My work environments made me uncomfortable. My colleagues and bosses continually asked me to tone done my voice, reduce my ideas, and work less. They asked me to “blend in” and not stand out. I was so passionate about working in public service that I didn’t care how low the salary was. But I could not settle for a life and profession that didn’t allow me to express my full potential.



At the end of 2011, I took a hard look at my life: what I had done so far and the life I had always dreamed of. I was far from my ideal life. That’s when I made a radical change.

I decided to abandon my career in public service and move to the competitive field of work that would allow me to earn money in direct proportion to my effort. I decided to go into business. The type of business, luxury travel, came about easily: what I loved the most in the world was the rush of a plane landing in a foreign land. I dreamed of faraway destinations all my life and never felt happier than when traveling.

I sent over 50 resumes and got a few interviews

I started from scratch. I updated my resume to highlight transferable skills from international affairs to business and applied to jobs in the luxury travel industry all over New York city: hotels, concierge companies, international event planning, travel agencies and private jet firms. I sent over 50 resumes and got a few interviews. A private jet company hired me as a commission-only salesperson. I went about this opportunity like my life depended on it, because it did.

After the first 2 weeks of learning about the amazing world of private jets and high-net-worth individuals, I was hooked. All the other new sales employees that had started with me, quit by the second week. I had closed 3 great deals. I kept working, learning, stretching, and making more money than I had ever made. I was able to fully pay all my credit cards and start saving. I felt empowered: there was a type of work I enjoyed and for which my natural talents and interests were a perfect fit.

At the beginning of 2014, I decided to launch my own private jet company: JET D’OR, INC. With my laptop, phone, and a website, I started operating from my living room in downtown New York. Almost 2 years later, we have a network of over 4,000 jets worldwide and fantastic clients ranging from CEOs, entrepreneurs, athletes, socialites, and members of royal families. We are also expanding in Europe and launching an office in Madrid early 2016.



What motivates me?

I have complete freedom to work from anywhere in the world. I also have complete control of when and how I work, and who I work with. I feel free and truly enjoy the responsibility of entrepreneurship. This year I have traveled to over 10 countries and loved every minute of it. My company is my lifestyle. I get to experience life while I work. This is a gift I can never take for granted.

I am amazed at the power we have to materialize what we can envision if we have the discipline to focus. I believe talent is overrated; if you don’t dedicate the time to build what you want, no one will deliver it to you.  After the success of my company, I decided to share my story with Latin American women and launched my website to share all the strategies I used to release my fears, decide what I want, program my mind to succeed, handle stress, focus, and manifest what I want. In 3 months since our launch, we have over 17,000 readers.

I am proud of what I have achieved and I believe that every woman should be at the top of whatever they want to do. The time to be a victim is over. We have to save ourselves. We have to be fearless and understand that the only way up is through. I will end with my favorite quote by Marianne Williamson:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”


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3 thoughts on “Co-founder & CEO of a Global Private Jet Charter

  1. I’m inspired, thank you Diana for sharing your amazing journey, I also love that qoute by Marianne​ Williamson 🙂 my go to pick me up.

  2. She is really inspiring Woman with big W. Her story is giving courage. I also want to serve the world, work in UN, help people as local politician but she a little bit opens my eyes.

  3. Wow… I’m indeed inspired, Diana. This actually changed my thinking faculty. Thank you.

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