Entrepreneurship & Business

by Victoria Edeme
- Entrepreneurship & Business
How To Make Your Customers Become Fans with Effective Social Media Marketing
Social media has been part of the company's marketing mix for a number of years. Depending on the business model and target group, every company should be active on suitable social networks and interact with potential customers.

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by Christina-Lauren Pollack
- Entrepreneurship & Business
- Women On Topp
Empowering Advice from 5 Top Female Executives on Why You Should Follow Your Dreams
No matter what dreams you might have - whether they’re personal or professional, always remember that you can do anything if you are passionate, committed, and determined to make it happen. Keep believing in yourself, in your capability to learn new skills and get smarter, and in your innate talents. You were born to dream big for a reason. Trust t

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by Samantha Flynn
- Entrepreneurship & Business
Entrepreneur POV: Your Process is Your Product
As an entrepreneur, it can feel daunting to stand out in a sea of similar products or services. Many times, entrepreneurs get caught up jockeying for business by focusing solely on the end results: e.g. double the placements, a faster project timeline, cheaper budget.

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by Victoria Edeme
- Entrepreneurship & Business
Understanding Your Target Group: Who Will Buy Your Offer?
As an entrepreneur, you have to describe and specify the target group for your business idea. The central question is who should buy your offer - product or service - in the future? By delimiting the target group, it will then be easier for you to record the size of the market later in the business plan. The direction of your marketing also depends

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